Logo, naming and packaging for ReflectOn, a company that records peoples’ life stories, occasions or life transitions. A jewel was incorporated into the branding, conveying the precious nature of each person's story; multifaceted, no two alike. ReflectOn’s clients choose a jewel and tone from several options and those are applied to a specialty box, book and CD.
This was a comprehensive identity and website branding program for the Association of Bay Area Governments. In-depth process included research, on-site field trip, logo development, application of logo to signage, brochure and other deliverables as well as website development.
with Studio L'image
Sonoma County caterers, Yay!Paella were looking for a lively and festive branding package for their new company. Project scope: logo, website, banner, marketing materials, chefs' coats, bags, and hats.
Logo and postcard for Pearl, a boutique artisan jewelry store in San Francisco.
Comprehensive branding project for the city of Providence, included in-depth research; historical walking tour, college visits, participation in Water Fire, focus groups and interviews with local artists (including Eugene Lee, set designer for Wicked). The tagline: The Creative Capital. The logo/branding: A capital P.
Anthem: Tucked into the smallest state of Rhode Island is a capital city big on creativity. Founded as a place for religious freedom, Providence was first referred to as a lively experiment. Everywhere you turn, you’ll sense an ongoing openness to experimentation, improvisation, self-expression, and independence. As one of the top 25 art destinations in the country and home to some of the most revered institutions of higher learning, Providence delivers an entire world of creative vision concentrated into a small walkable city. Old brick streets lead you to carefully preserved and still utilized historic buildings — as well as hip novelty shops. You’ll find masterpieces filling our many museums. But you’ll also find them on the city’s trashcans, transformed by the local Steel Mill. And you’ll experience a most unique masterpiece at work on our rivers, where Waterfire lights up the nights. Be sure to come hungry. The renowned Johnson and Wales Culinary Institute turns out some of the country’s most talented chefs. All this and more is Providence, spelled with a capital P. As in Plan to be inspired.
with Northstar Destination Strategies
Lifestyle and cookbook for Harper Collins, made up of recipes, life tips, and beautiful photography.
Branding and art direction for Sacramento home builder, OneHome; logo, website, stationery, and other deliverables.
illustrator: Richard Downs
This self-published book is an adventure guide to San Francisco tea culture. The goal was to create a design that would inform the reader with tea house locations, hours and contact information, while retaining the lovely style of the author's photographs.
cover by the author
A book for Harper Collins, all about the importance of touch. This book of hands-on techniques and the history of ancient healing remedies needed to be packaged into a contemporary, fresh design.
The challenge with this cookbook for Random House was to design it as a two-color book. Choosing to convert images to black and white and accent with a solid Greek blue, printed on a sharp white stock did the trick.
This website for The San Francisco Bay Trail is chock-full of information showing the diversity of this 500-mile trail around The Bay. It includes maps, things to do, types of experiences, audio tours, restoration efforts and more. The lively and fun illustrations invite the viewer in. Design, art and programming direction.
illustrator: Nicky Ovitt
Catalog and tri-fold brochure for the museum's in-house collection of over 10,000 artifacts.
This is a website project for John Lewis Glass in Oakland, CA. From the Oklahoma City Memorial to the Hearst Tower in New York City their immense cast glass installations are one-of-a-kind. The project started with a tour of the three-block hot glass studio and showroom and interview to determine the audience (architects, designers and collectors). From there sketches were approved by the client, taking the project to a final design and product.
A 400-page book for Harper Collins divided into two parts; plant-based living and recipes.
cover art director: Michele Wetherbee
This self-published book showcases the artwork of ten of the most important fly fishing artists of our time. In addition to the hard cover edition the client was seeking a collectible edition. A set of letterpressed cards with the artists' work and the special edition book are all contained in a custom clamshell box.
This board book and 6-foot height chart featuring the giant Saguaro were done for Western National Parks Association. Kids hang the poster on their walls and as they grow, they learn about the birds, bats, coyotes and other desert wildlife that live in and around the Saguaro. The board book is an up close look at each critter on the chart.
illustrator: Paul Mirocha