Guided life sessions are meandering and easy, yet transformative, as the coach taps into the client's own higher knowledge and inner light. A meditation focusing on the crown and root chakras usually begins each session.
This was a comprehensive identity and website branding program for the Association of Bay Area Governments. The in-depth process included on-site field trips and research as well as interviews to determine the branding goals. The logo was developed and applied across several deliverables including educational signage, a brochure and website. The website design was developed in conjunction with the branding.
with Studio L'image
Sonoma County caterers, Yay!Paella were looking for a lively and festive branding package for their new company. The project scope included a logo, website, banners and stationery.
To understand the city of Providence, in-depth research was done including a historical walking tour, college tours, participation in Water Fire, attending focus groups and interviews with local artists (including Eugene Lee, set designer for Wicked). The logo, a capital P, and the deliverables came from this research and the anthem (below).
Anthem: Tucked into the smallest state of Rhode Island is a capital city big on creativity. Founded as a place for religious freedom, Providence was first referred to as a lively experiment. Everywhere you turn, you’ll sense an ongoing openness to experimentation, improvisation, self-expression, and independence. As one of the top 25 art destinations in the country and home to some of the most revered institutions of higher learning, Providence delivers an entire world of creative vision concentrated into a small walkable city. Old brick streets lead you to carefully preserved and still utilized historic buildings — as well as hip novelty shops. You’ll find masterpieces filling our many museums. But you’ll also find them on the city’s trashcans, transformed by the local Steel Mill. And you’ll experience a most unique masterpiece at work on our rivers, where Waterfire lights up the nights. Be sure to come hungry. The renowned Johnson and Wales Culinary Institute turns out some of the country’s most talented chefs. All this and more is Providence, spelled with a capital P. As in Plan to be inspired.
with Northstar Destination Strategies
Lifestyle and cookbook for Harper Collins, made up of recipes, life tips, and beautiful photography.
Branding and art direction of illustrations for Sacramento home builder, OneHome®. Deliverables in part: logo, website and stationery.
Illustrator: Richard Downs
This self-published book design is an adventure guide to San Francisco tea culture. The goal was to create a design that would inform the reader with tea house locations, hours and contact information, while retaining the lovely style of the author's photographs.
Cover by the author
Logo, naming and packaging for ReflectOn, a company that records peoples’ life stories, occasions or life transitions. A jewel was incorporated into the branding, conveying the precious nature of each person's story; multifaceted, no two alike. ReflectOn’s clients choose a jewel and tone from several options and those are applied to a specialty box, book and CD.
A 250-page four-color book for HarperElixir, and imprint of HarperOne, all about the importance of touch. This book of hands-on techniques and the history of ancient healing remedies needed a contemporary, fresh design.
HarperOne's marketing department was looking for infographics to use on social media and in print, as support materials for a variety of their books.
Random House Publishers needed a two-color cookbook that held up to many of the four-color books on the shelves. Choosing to convert the images to black and white, use a cobalt blue and screen in places, and print on a sharp white stock did the trick.
Logo and postcard for Pearl, a boutique artisan jewelry store in San Francisco.
The San Francisco Bay Trail needed a mobile responsive website that showcased the diversity of this 500-mile trail around The Bay. It needed to include maps, things to do, types of experiences, audio tours, and restoration efforts while being user-friendly and inviting.
Illustrator: Nicky Ovitt
This catalog is chock-full of artifact images, descriptions, stories and quotes. The tri-fold brochure design for the museum's in-house collection of over 10,000 artifacts expands to 33 inches wide.
This mobile responsive WordPress website for John Lewis Glass in Oakland, CA showcases their projects from the Oklahoma City Memorial to the Hearst Tower in New York City. The website project started with a tour of the three-block hot glass studio and showroom. An interview was done to determine the audience (architects, designers and collectors) and get to know the goals and needs of the website. From there the process went from sketches to a preliminary design, then a final design, programming, launch and SEO maximization.
A 400-page book for HarperOne is divided into two parts; plant-based living and recipes.
Cover art director:
This self-published book showcases the artwork of ten of the most important fly fishing artists of our time. In addition to the hard cover edition the client was seeking a collectible edition which was printed separately and packaged in a custom clamshell box along with signed letterpressed cards of the artists' work and the title card with a fly for the see-through window of the box.
This board book and 6-foot height chart featuring the giant Saguaro were done for Western National Parks Association. Kids hang the poster on their walls and as they grow, they learn about the birds, bats, coyotes and other desert wildlife that live in and around the Saguaro. The board book design is an up close look at each critter on the chart.
Illustrator: Paul Mirocha